Marquee Cinemas


Marquee Cinemas ® values our relationships with our guests. As part of our
commitment to providing best-in-class service to our guests, Marquee Cinemas ®
has created this policy to describe its policies regarding its collection of
information from consumers (“you” or “your”), its use of such information, and its
privacy practices with respect to the same. So that you may make informed
decisions regarding your personal information, we strongly urge you to review
this policy completely and carefully.

This privacy policy applies to information collected by Marquee Cinemas ® , its
subsidiaries, licensees, and affiliated companies (collectively, “we”, “our”, or “us”)
through your (i) use of our website and/or mobile application(s) (together,
“Services”), (ii) participation in the Marquee Cinemas Star Rewards ™ loyalty
program, or any sweepstakes, promotion, or survey offered by us, and (iii)
disclosure of personal information to us through any other means.While your
acceptance of this policy is voluntary, your continued use and/or
participation in any of the foregoing constitute your acceptance of this
policy and any other applicable terms.

How Marquee Cinemas Collects and Uses Data. You may generally use the
Services without disclosing personally identifiable information. However, use of
certain aspects of the Services may require you to submit personally identifiable
information. When you use the Services, we automatically collect data on your
website usage and online behavior, e.g., previous websites you visited, your
computer’s web browser, operating system, and IP address, and how you
navigate and interact with the Marquee Cinemas ® site. Our mobile application
allows you to store certain information, such as credit card and gift card numbers,
email, and mobile phone number, but we are unable to access this information,
which is stored locally within the mobile app.

When you register for the Marquee Cinemas Star Rewards ™ program, you will be
asked to provide your name, street address, email address, phone number,
birthday, and other marketing preferences. Through your participation in the
Marquee Cinemas Star Rewards ™ program, we may collect information on your
theater movie transactions as well as concessions and food and beverage
purchases at our theaters, including, without limitation, the movies you see,
concession items you purchase, and theaters you attend.
We may also collect additional information from you, depending on how you
engage with us. For example, we may collect information from you if you post
messages to our bulletin board, communicate with us through email or online
comment cards, or participate in surveys or site registrations. While we generally
limit the use of such information to our own internal use to address guest

concerns and improve the guest experience, we may post guest feedback and
comments on our website or on social media.
When you use the Services through one of our mobile applications, we may
collect precise location data (“Location Data”) as part of the functionality of the
Services. We collect Location Data through the Services so we can offer you
certain location-based services and conduct analytics to improve the Services.
For example, when you use the Services and you have enabled geolocation
tracking on your mobile device, we will collect your Location Data to display
showtimes at our theaters nearest to your location.
We collect Location Data in several ways from your wireless carrier and/or
directly from the device on which you use the Services. If you are accessing the
Services through one of our mobile applications, the way we collect Location
Data will differ depending on your mobile device’s operating system. In all
events, we do not collect Location Data, unless you have “allowed” its collection.
If you decline to allow Location Data collection in the app, we will not collect your
Location Data unless you manually enter it into the app.
We use information collected from you in a number of ways, including, without
limitation, to improve the content and navigation of the Services, to assist in the
marketing and promotion of films, events, and offers in which you may be
interested, to communicate with you for customer services purposes, and to
prevent and detect fraud or other misuse of the Services, Marquee Cinemas Star
Rewards ™ program, and promotions. Further, we routinely share this information
with third parties, such as motion picture distributors, industry data sharing
services, and promotional and other business partners. However, we never share
your Location Data, which is retained only during your current session within our
mobile applications.
We take reasonable measures and implement appropriate safeguards to protect
your personal information. However, by using the Services, you acknowledge
that transmission of information over the Internet is, inherently, not secure.
Security breaches cannot be prevented entirely, and by continuing to use the
Services, you accept the risk that a security breach may occur.
Third Parties. We may retain third parties to place and manage advertisements
on the Services. These third parties may automatically collect information from
you, through cookies and other technology, in order to provide you with
advertisements for goods and services in which you may be interested.
We use Google Analytics to collect information about your use of the Services,
your navigation to the Services, the time and date you used the Services, and
your IP address. Google uses this information to provide us reports about traffic
on the Services. For more information, please

In addition, the Services may contain links to other websites that are not
operated or controlled by us, such as our online ticketing vendors and social
networking sites. We do not endorse the content, nor make any assurances
about the security, of these websites. We are not responsible for the privacy
practices or content of third party websites. This policy applies only to the
information collected by us as specified in this policy. It is your responsibility to
understand the individual privacy policies of any website you visit.
Cookies. The Services use cookies to pre-populate your Marquee Cinemas Star
Rewards ™ loyalty card number (if you have previously accessed your account
through the Services), so that you do not have to reenter it each time you use the
Services. Our website uses cookies to track which movies you indicate an
interest in seeing, so that we can market that movie and/or similar movies or
events. Our website also uses cookies to periodically cause a pop-up window
informing you that use of our website indicates your acceptance of the Terms
and Conditioning applicable to participation in the Marquee Cinemas Star
Rewards ™ program and this Privacy Policy. We do not use cookies in any other
way. However, advertisers that place ads on the Services may use their own
cookies, which collect their own information independent of our activities. You
may adjust your browser’s settings to alert you when a site is attempting to send
a cookie and allow you to refuse cookies.
Website Use by Children Under 14 Years of Age. We do not specifically target
the Services to children under 14 years old. If you are under the age of 14, you
should only use our website and applications under the supervision of a parent or

Policy Changes. We reserve the right to change this policy at any time without
notice. You are responsible for keeping apprised of the current policy; thus, we
encourage you to check the policy periodically. The policy posted is the current policy. Your continued
use and/or participation in the Services, loyalty program, promotion, etc.,
constitute your acceptance of any revised policy. Notwithstanding the foregoing,
we will endeavor to provide notice of any material changes to this policy by
sending an email explaining such changes to you at your email address on file
with us if you are a Marquee Cinemas Star Rewards ™ member and by posting
notice on our website.

Disclosures. Notwithstanding anyting contained in this Privacy Policy to the
contrary, we may, and reserve the right to, disclose to or otherwise share your
information with: (i) law enforcement or government agencies as a result of a
court order, subpoena, or other mandate of the law, (ii) vendors, consultants and
other third parties engaged by Marquee Cinemas ® to perform services for it,
and/or (iii) third parties as part of a planned, potential, or concluded corporate
sale, merger, reorganization, consolidation, or similar transaction. (Your

information may be treated as an asset and be transferred to the purchaser as
part of such sale or other transaction.)

Opting Out. Your participation in any particular Marquee Cinemas ® program that
involves the collection or submission of your personal information is your
affirmative permission that gives Marquee Cinemas ® rights to that information. At
any time, if you would like to cease receiving communications from us or limit our
ability to collect and/or share your information in the future with third parties, you
may “opt out.” If you do not want to receive communications from us or have
personal information collected and/or shared with third parties in the future,
please cease using the Marquee Cinemas ® program at issue as it may direct and and indicate your preference to opt
out of participation in Marquee Cinemas Star Rewards ™ program or such other
Marquee Cinemas ® program at issue.

Policy Last Updated: May 11, 2018.